Eight building blocks from the measurement plan to the actionable recommendation: first we define what counts — then we measure cleanly, report clearly and learn from it.
Before anything is measured, it is clear what counts: goals, metrics and events are defined — derived from the business, not from the tool.
A well-thought-out measurement plan defines which KPIs and conversions truly matter for your business — derived from your business goals, not from the tool. The result is a tracking concept that delivers reliable data for well-founded marketing decisions.
Google Analytics 4 set up cleanly: property structure, data streams, events and conversions — instead of a standard installation with no real insight.
Professional Google Analytics 4 setup with a clean property structure, data streams, events and conversions. Instead of a meaningless standard installation, you get a GA4 setup that reliably measures exactly the metrics that are relevant to you.
All tags in one place: central tag management with clean triggers and variables — changes without touching the website code.
With Google Tag Manager we manage all marketing and analytics tags centrally — with cleanly configured triggers and variables. Changes to tracking are possible without touching the website code: fast, flexible and low-maintenance.
Measuring with consent: Consent Mode, integration with the cookie banner and GDPR-aware configuration of the entire measurement chain.
GDPR-compliant tracking with Google Consent Mode and integration with the cookie banner: data is only collected with consent, and the entire measurement chain is configured in a data-protection-compliant way — legally sound web analytics with no grey areas.
What matters becomes measurable: forms, calls, downloads and purchases are recorded as conversions — including handover to the advertising platforms.
Precise conversion and event tracking makes forms, calls, downloads and purchases measurable and hands them over to advertising platforms like Google Ads and Meta. This way you know exactly which channels and campaigns actually generate leads and revenue.
The most important metrics at a glance: clear dashboards and regular reports with context — instead of a graveyard of numbers.
Custom dashboards in Looker Studio bring your most important marketing metrics together at a glance. Instead of a graveyard of numbers, you get clear reports with context and interpretation — a solid basis for data-driven decisions.
More robust data despite ad blockers and browser restrictions: measurement via your own server environment — worthwhile when advertising budgets are significant.
Server-side tracking via your own server environment delivers more robust, reliable data despite ad blockers and browser restrictions. For high-quality first-party data and better data quality — especially worthwhile when advertising budgets are significant.
Numbers turn into decisions: regular evaluation with concrete recommendations for campaigns, content and website.
Data turns into decisions: we evaluate your web analytics regularly and derive concrete, actionable recommendations for campaigns, content and website. This turns pure tracking into measurable value for your marketing.
From concept to recommendation: the measurement plan defines what counts, GA4, Tag Manager and consent implement it cleanly — and dashboards and analyses turn numbers into decisions that flow back into marketing.
Continuous cycleGoals, metrics and events are defined — derived from the business, not from the tool.
Next: 02 · GA4Goals, metrics and events are defined — derived from the business, not from the tool.
Google Analytics 4 is set up cleanly: property structure, events and conversions according to the measurement plan.
All tags run centrally through the Tag Manager — changes without touching the website code.
Consent Mode and cookie banner are integrated — measurement happens with consent and with data protection in mind.
Forms, calls and purchases are recorded as conversions — including handover to the advertising platforms.
The most important metrics land in clear dashboards and reports with context.
Where needed, measurement is made more robust via your own server environment — for better data quality.
The data turns into concrete recommendations — and the measurement plan is developed further.
The answers most often needed in an initial conversation.
Ask your questionData is not an end in itself — its value emerges when the other disciplines work with it. The order shows how the services interlock.
Clean data shows what actually delivers results.
Once it is clear which channel brings enquiries, budget flows to where it works — instead of relying on gut feeling.
03Data shows which content ranks and converts — the basis for every content decision.
04Drop-off points and conversion barriers become visible — and are fixed deliberately instead of guessed at.
05Data from multiple sources flows together into reports automatically — up to date and without manual work.
In an initial conversation we clarify what is measured today, what is missing and what a clean setup looks like — with no obligation.