OnlineStrategy & RoadmapSEO & GEOPaid Media & Performance AdsContent & Landing PagesMarketingConversion OptimizationTracking, Analytics & ReportingCRM & Marketing AutomationE-Commerce Growth

There is no flat-rate figure. Costs consist of the ad budget (which goes directly to platforms like Google or Meta) and the agency service. The sensible range depends on goals, industry and competition — it is set realistically in the initial consultation, with a clear breakdown of what is included.

Paid campaigns usually deliver initial usable data within a few weeks. Search engine optimization generally takes several months before visibility changes noticeably. Reliable statements require a learning and optimization phase — blanket promises would be dishonest.

Not every channel fits every business model. What matters is where your target audience actually searches or spends time. That is why it starts with an analysis — after that, you focus specifically on the channels that measurably contribute to the goal, instead of being present everywhere at once.

Google Ads delivers visibility quickly but costs per click — and the visibility ends when the budget runs out. SEO builds up more slowly but works long-term without ongoing click costs. In many cases, the combination makes sense: ads for fast results and tests, SEO for sustainable visibility.

Before the start, concrete metrics are defined — for example inquiries, cost per inquiry or visibility. You receive regular, clear reporting and have insight into campaigns and figures at any time. What gets measured is what contributes to business results — not clicks for the sake of clicks.

Yes — smaller and regional businesses in particular benefit, because the budget can be aimed specifically at their own target audience and region. A realistic entry point is important: better to run one channel properly than many half-heartedly.

You do. Ad accounts and tracking are set up on your accounts, and the agency receives access for management. When the collaboration ends, everything stays with you — including the campaign history built up and all data.

Online marketing works through continuous optimization — a certain ramp-up period is therefore sensible in order to make reliable statements. Concrete terms and notice periods are set out transparently in the offer. [Finalize conditions]

It starts with onboarding: goals, target audience and access are clarified together — this is where your input matters most. After that, the agency takes over ongoing operations. For you, the effort is usually limited to short check-ins and approvals.

No — and anyone who guarantees fixed Google placements or revenue is not working reputably. There are too many variables outside anyone's control. What can be guaranteed is: transparent work, honest reporting and data-based decisions. What does not work gets adjusted instead of glossed over.